I creative directed an adidas Originals TLKS experience built around the launch of a highly sought-after EQT release — merging immersive artwork, editorial storytelling, music, and live cultural programming into a single brand world reflective of the shoe itself. With livestream coverage from Highsnobiety and appearances from key cultural figures, the event packed the Originals store, drew lines down the block, required police crowd control, and sold out the release...