Served as Creative Director for Camel for over two years, leading creative across OOH, shopper, retail, packaging, and product launches for one of the largest brands in the category. Beyond day-to-day brand stewardship, I helped transform Camel into an original content and cultural platform — building scalable content teams across the country and launching proprietary programs like artAffect, a national arts initiative supporting underserved creative communities through grants, installations, and cultural programming in cities including New Orleans, Detroit, Denver, Reno, and Kansas City. I also founded Camel Creations, leveraging artist partnerships and original IP to evolve the brand’s visual identity, specialty products, and cultural relevance.