Brought on by Hulu during the pandemic to drive engagement, audience growth, and subscriber conversion across social platforms, later expanding the partnership into an ongoing social AOR role. I developed platform-specific playbooks, led content creation across emerging channels like TikTok, built content teams and created Hulu’s most award-winning social post at the time. This drove hundreds of thousands of followers and tens of thousands of subscriber conversions through culturally relevant, socially native storytelling.